Anthologie partners with iLA to launch NowNext Wellbeing App for midlife Australians: A Revolutionary Approach to Health and Wellbeing
In a groundbreaking development in the digital health and wellbeing space, Anthologie, a renowned strategic and design partner, has collaborated with the Independent Living Assessment (iLA) to create the NowNext Wellbeing App. This innovative app is specifically tailored to support Australians aged 45-65 in building sustainable habits that seamlessly integrate into their daily lives. The launch of NowNext reflects a growing understanding of the critical importance of early intervention during midlife, where everyday behaviors can significantly impact long-term wellbeing, independence, and quality of life.
A Unique Approach to Wellbeing
What sets NowNext apart is its focus on addressing the consistent intention-action gap that many individuals experience. Traditional wellbeing apps often fall short by being perceived as unrealistic, judgmental, or disconnected from everyday life. Instead of imposing a single path, NowNext offers both guided and self-directed journeys, allowing users to start small, adjust goals over time, and build momentum at their own pace. This approach is underpinned by evidence-informed habits, gentle prompts, and flexible tracking, ensuring that users can make meaningful changes without feeling overwhelmed.
The Power of Collaboration
The development of NowNext was a collaborative effort, with Anthologie leading product strategy, user research, behavior-led experience design, brand and UX/UI design. Technology partner Zyrous played a crucial role in delivering the project through its existing Concord health platform, ensuring a swift launch while maintaining the flexibility needed for future iterations. Tyler Daries, Product Lead at iLA, expressed his enthusiasm for the collaboration, praising Anthologie and Zyrous for their expertise and passion for the project's purpose and vision.
Bridging the Gap Between Research and Real-World Use
Amy Sutton, Managing Director of Anthologie, highlighted the project's significance in the context of digital health and wellbeing tools. She emphasized that behavior change is not solely dependent on willpower but on making the next step feel achievable. Anthologie's role was to translate lived experience and behavioral evidence into a practical, low-pressure experience that fits seamlessly into the lives of users.
A Holistic Approach to Health and Wellbeing
The NowNext Wellbeing App is a testament to Anthologie's ability to navigate complex, health-focused environments. By aligning research, policy intent, and real-world use, the partnership showcases a successful approach to bridging the gap between theory and practice. NowNext is now available for free download across Australia on Apple and Google Play, marking a significant step forward in the digital health and wellbeing landscape.
Conclusion
The launch of NowNext represents a paradigm shift in how digital health and wellbeing tools are designed and implemented. By addressing the specific needs and challenges of midlife Australians, Anthologie and iLA have created a powerful resource that empowers individuals to take control of their health and wellbeing. As the app continues to evolve, it has the potential to make a profound impact on the lives of countless Australians, fostering a culture of proactive health management and sustainable lifestyle changes.
